Reader DEF writes in to point us to an interesting catch from Jason Kottke. At least some broadcasters seem to have taken things to the next level in trying to get people to watch ads without fast forwarding through them with a DVR: they literally have an overlay ad "pause" the TV show. You pretty much have to watch it to understand it, so here it is: These overlay ads have become quite common, but having one (even jokingly) pause the action in the show that you're watching certainly seems like overkill, which is going to annoy a lot more viewers than it convinces to watch the show being advertised.