from the well-that's-comforting dept
That appears to be it. I'm trying to figure out who thought this was compelling. Basically, for $10/month, Hulu will be slightly less annoying to the average user by not deleting content during the season and maybe kinda sorta letting you access Hulu on your TV if you happen to use the "approved" equipment. Of course, you could also use a system that gets around Hulu's bizarre and pointless TV blocks just as easily, but we'll skip over that for now.
Looks like another lost opportunity. Hulu could have come up with real reasons to buy by actually adding value. Instead, it just focused on being slightly less annoying. Some might not see these as being all that different (doesn't it add value to be less annoying?). That's true, but there is a fundamental difference: anyone can be less annoying without getting people to pay for it. Any business should be striving to be less annoying all the time in their core product. When you set up your subscription service around "we'll be less annoying," you've now given yourself a perverse and dangerous set of incentives. You now have the incentive to be more annoying in your core product in a push to get people to sign up for the less annoying product. Effectively, it's nagware, which may work for some segment of the market, but is not about providing more positive value, but about minimizing negative value. That's not a growth strategy.