Because NBC Could Never Have Figured Out How To Put TV Shows On The Internet By Itself...
from the lawsuit-insanity dept
I've been pretty hard on NBC Universal and its partially owned subsidiary Hulu for some consistently poor strategic decisions making over the years, but this recent lawsuit against them seems pretty ridiculous. AdamR points us to the news that a company you probably haven't heard of called Hulavision (its founder is Errol Hula -- get it?) is suing NBC and Hulu claiming that they stole the idea for Hulu and the name. The details of the case don't look much more convincing:
Hulavision and principal Errol Hula claim that the company developed technology to deliver television programs directly to viewers online. Hula then met with NBCU business development exec Raymond Vergel de Dios at a Las Vegas trade show and was invited to have further discussions about working together. In the spring of 2006, Hula and NBCU allegedly signed a nondisclosure agreement, after which Hula revealed his company's business model, marketing strategy, product roadmap and a "shared revenue model chart" that included valuable trade secrets.Yes. Apparently he seems to think that the concept, technology and business model of taking TV shows and putting them online is his and his alone. As if NBC wasn't likely to figure out how to take video and put it online. And, really, if they were going to take the name from Hula, you'd at least think they'd use a name that was a lot more indicative of video online. There is simply no benefit at all to NBC purposely trying to take Hula's name for Hulu.