For years, people have used the porn industry as an example of an industry that not only embraced new technologies, but helped drive them forward. From the VCR to the internet, the adult entertainment industry was often the first to push the limits. However, it appears that the established adult content industry is beginning to get worried about all that internet competition: "The barrier to get into the industry is so low: you need a video camera and a couple of people who will have sex," says one industry observer in the article. However, unlike other industries that resort to whining and suing, the interesting thing about the established producers of porn in this article is that they're doing what they should be doing: competing. They're trying to offer a better product. The article describes how they're trying to offer higher quality videos (no plots, of course, but better film-making) and then adding extras, including selling some DVDs with a second DVD with additional scenes. They're also working to increase their web presence and offering more to entice people into subscriptions. Finally, they're using free clips online to establish a lot more interest in their paid and subscription services. While they admit that the vast majority of people just view those free clips and never bother to move on to the paid services, enough do so that it's absolutely worthwhile. Once again, it seems like some other entertainment businesses could stand to learn a thing or two from the porn industry.
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