Yahoo Sued Because Its Ad Platform Sucks?
from the too-many-lawyers dept
It's always fun to read the justification for various class action lawsuits. Many of them have little to do with protecting the "class" and plenty to do with enriching the lawyers involved. The latest is a class action lawsuit against Yahoo, claiming that it's a violation of securities law that Yahoo's ad platform sucks. That's an interesting claim. Who knew that it was against securities law to make a product that didn't live up to expectations. If that's the case, think how many class action lawsuits are out there waiting to happen. Danny Sullivan and Chris Sherman cut through some of the details at that link above, with Danny pointing out how ridiculous it is to think that Yahoo's loss in market share has anything to do with its troublesome ad platform, rather than its inability to serve users as successfully as Google. Still, simply being worse than a competitor in serving your customers apparently doesn't make for as interesting a class action lawsuit.






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Join ME!
1. AT&T
2. Microsoft
3. Any EMO band that came out in the last 4 years
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Re: Join ME!
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Microsoft
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Class action all the way!!!
Comcast
Microsoft
RIAA
State of California
Dr. Phil
Taco Bell
McDonalds
Borders
Starbucks
IBM
Chicago Cubs
LA Clippers
VH1's Celebreality division
If we win half of these, we can make a billion.
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Huh?
The last I checked we were in the year 2007. I think any lawsuit against an internet company using a law before 1970 (1978 for that matter!) should not only be thrown out, but the litigants should be taken out into the street and shot.
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Re:
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Re: Huh?
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Re: Huh?
Really? So if I were "an internet company" it should be okay for me to say, kill someone? I mean the law against murder was written before 1970. Come on, corporations are well aware of the laws, places like Yahoo have hundreds of lawyers. Breaking older laws should be doublely punishable! I mean if it's old they've certainly had enough time to read it.
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How do I get in
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Re: Re: Huh?
So, to update my statement because there are complete morons that take a statement and turn it into black and white (since they cannot understand the concept that laws are always gray area)...any company using a law that has not been UPDATED since the 1970s should have their case thrown out and pure grounds of stupidity. Those laws are ancient and make no sense when it comes internet technology.
Laws were made to change as society changes and grows. Scrapping the bottom of the barrel for some law that has no value today is a waste of everyones time.
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Re: Re: Huh?
So, to update my statement because there are complete morons that take a statement and turn it into black and white (since they cannot understand the concept that laws are always gray area)...any company using a law that has not been UPDATED since the 1970s should have their case thrown out and pure grounds of stupidity. Those laws are ancient and make no sense when it comes internet technology.
Laws were made to change as society changes and grows. Scrapping the bottom of the barrel for some law that has no value today is a waste of everyones time.
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It DOES suck...
I run a website for a local weekly newspaper that's been online since 1998, we've got excellent PageRank with Google and excellent placement with Yahoo but the moment we applied for YPN they put us on "well, we'll have to think about whether we think you're cool enough to publish advertisements for us". It took Google all of 3 hours to decide they wanted us(they were actually our second choice) but I haven't heard from YPN in almost a year. That seems to hint that they really aren't all that interested in making this work.
The old phrase "beggars can't be choosers" seems to apply here.
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Yahoo Ad Service
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Re: Microsoft
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Re: It DOES suck...
Adsense can be put on 15,000 MFA sites with automatically generated content, and you can earn a decent 500$ a day from that alone. Google is happy to get it's share from ANY click, any site.
YPN on the other hand, actually chooses publishers, and pays out around 40% more than adsenseto publishers that do get in. It also hits hard with smartpricing for non-converting clicks btw.
(I am a professional that works with both platforms on a large scale )
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The one on TV was clearly a few inches tall, with mouthwatering beef and cheese standing proud and seperate.
The one I received was squashed into a box too small, the cheese was mostly on the top of the bun, and the beef looked like it had been scraped off a chicken.
Obviously, lawsuit time.
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I should also mention that Yahoo! has terrible customer support. I used to spend thousands of dollars on their products. One day, they lost a bunch of data that I had paid them to track for me. They would not refund me, nor give me credit. They then told me if I was unhappy to use someone elses products, which I did.
I have since sold all of my yahoo stock and stopped spending money on Yahoo. It is a terrible business model when you screw over your paying customers and tell them to use someone elses products.
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As a stockholder
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cockroaches
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Re: How do I get in
Hear, hear! I would like to go on record as saying that as a computer repair technician, I FREAKING HATE VISTA!
There. I feel better now.
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Re: Re: Huh?
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