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Does Anyone Really Want Scratch-And-Sniff Newspapers?
from the um.--no. dept
We all know that newspapers are trying to figure out ways to stay relevant to both readers and advertisers these days, since both constituents have many other options. However, we're not sure about the latest experiment being used by both the Wall Street Journal and USA Today. To be fair, both papers have been doing plenty of interesting experiments lately, from USA Today's plan to incorporate readers into writing the news to the WSJ's recognition that the paper version should be used for different types of stories than the web version. However, we're not so sure what their ad sales teams are thinking with the latest "innovation." Both newspapers are going to start experimenting with scratch-and-sniff advertisements. Apparently, it's not quite the same as traditional scratch-and-sniff technology, since this one can be applied directly in the printing ink. However, it does seem a little silly. After all, magazines have been using scented advertisements for perfume and cologne for years, and it tends to just annoy people over the fact that their magazines stink.
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I'll second that.
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This sounds like they were using a dartboard as a last resort to try to do something on a paper magazine that you cannot do on the Internet, attempting to fool themselves that they still don't need to worry about just putting their content on the Internet.
I have lost count of the amount of corporations that either attempt completely random ideas or use any loophole and bribe they can to try to use the law to protect their dying and outdated business model.
Funny how I don't recall the typewriter industry attempting to kill the PC when they started to see the writing on the wall. Or the VCR industry against DVD. I can probably list a hundred others that just took it and tried to update their business to a more modern standpoint.
With all this time and money they spend trying to squash any rival and incorporate useless features they would just be able to think of a new way to keep their business relevant to today's world. I guess its just easier to either hire marketing that has no idea what to try next or more lawyers.
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Yes!
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Smellovision
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Playboy
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Stealing Business Models?
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I work for a printing company
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Then they were forced to remove these "advertisements" for some reason or another.
Wouldn't this hold true for the newspaper companies as well?
I can guess there might be a lot of homeless people upset with these scents, because the papers dont taste like the smell...
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Re:
yeah, stop generalizing your opinion on everyone and just generalize your opinion onto half the population like this fellow!
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Free Access to Wall Street Journal
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Been There, Done That
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