Hollywood Agents Show The Money To Online Stars
from the the-big-time dept
With the explosion of user-generated online video, there have been a few cases of individuals making the leap from the long tail to the head, and achieving some form of celebrity, or at least popularity. So perhaps it was only a matter of time before one of the big Hollywood talent agencies set up a division to find web-based superstars, and represent them in dealing with established media companies. In one sense, the move makes sense. Budding entertainers need representation if they want to achieve something greater than just being the most watched video on YouTube, and actually get major media exposure. But it's going to be difficult to just skim the cream of the user-generated crop and turn that into a business. For a long time talent agencies have been an extremely tight oligopoly, standing as gatekeepers to any aspiring star. But in the user-driven model, working your way up isn't about doing a song onstage to impress some casting director or delivering your headshots to an agent. If your peers, be they on YouTube or MySpace, like you enough, that alone can propel you higher, with no need from approval to the top. This new dynamic eliminates an important role played by the agencies. The other problem, which is perhaps bigger, is that once these stars of YouTube go from the embedded screen to the silver screen, many are going to lose their appeal or be seen as sell-outs. It's good that these firms are picking up on the growing importance of new media, but this unsophisticated attempt at cashing in doesn't seem particularly innovative.






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Agree
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I wish I could sell out
If your answer is still the first example (despite my leading question), then do you consider Reggie Bush a sellout? Why is it only artists can sell out by making bank on their talents?
I'm sure it wasn't meant this seriously, but just think about it.
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It's all about...
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Re: It's all about...
it's now pimp daddy mackeral
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Sellouts
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Re: I wish I could sell out
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Sellouts...
All professional entertainers are sellouts as they are in it for the money. That's it.
I don't like either one of those classes, but at least I can recognize them.
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Bush
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Re: Sellouts
Artists creating their art for expression is what makes it beautiful, interseting, clever, obsene [fill in your own adjective here]. But when the art is dictated or directed from someone with only a bottom line in mind, you trade the art moniker for the term commodity.
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Re:
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And it's very true that "your peers will think your a sell out" but the industry that will gain the most from this move will probably be the porn industry because that is what you have a lot of out there, wanna be porn stars, especially on MySpace , it's filled with popular booty girls and sexy strippers who want more.
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What bugs me...
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it's hollywood, what do you expect?
all it takes is for one person to make it big from myspace or youtube and the bottom feeders will be all over them.
cheese attracts vermin. always has, always will.
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