Google Takes On ESP Game, But Needs Some Marketing Help
from the giving-credit-where-credit-is-due? dept
A little over a month ago, von Ahn gave a very entertaining talk on the Google campus. In that talk, he mentioned that if you could just hook his game up to Google images, and get 5,000 simultaneous players, every image in Google's index would be labeled in two months. That's not that many people and that's not long at all. So, it's no surprise that it only took a month for someone from Google (in that room, we assume) to build their very own version of the ESP Game -- though they don't seem to credit Luis von Ahn anywhere. It's nearly an identical clone, so it's not so surprising that it's just as addictive as the ESP Game. There's just one issue. They've decided to call it Google Image Labeler -- which doesn't quite make you want to rush over. The ESP Game at least pretends to be about ESP and makes it look fun. The Google version doesn't seem to try to play up the fun aspect at all. It may very well get plenty of users, and may make Google's image search much more powerful in just a couple of months (which would be great), but they should have at least allowed someone from marketing to jazz up the game aspect of it a bit. Update: As noted in the comments it appears Google licensed the game from von Ahn, which is pretty much what we expected. Though, we're still surprised with how they're marketing the "game."