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by Carlo Longino


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Steve Jobs' Magical Keynotes Go Missing

from the one-less-thing dept

Steve Jobs' keynotes have taken on something of a mythical status, as the master showman takes full advantage of the spotlight to give Apple's latest product a huge introduction. However, many observers were left disappointed after his keynote at a company conference earlier this month, in which he didn't introduce anything they found too exciting, preferring instead to give a preview of the forthcoming update to Mac OS X. Some people even wondered if Jobs had been hit with a recurrence of the pancreatic cancer he'd had a few years ago, leading Apple to say Steve's feeling fine. Now comes word that Jobs won't speak at Apple Expo in Paris in September, a stage he's used several times before to show off Apple's new products for the holiday season. Is Apple's hit factory starting to sputter, or are the unremarkable and un-happening keynotes just a factor of Apple's development cycle. Investors sent shares down after the last keynote and its dearth of exciting new products, and the lack of any announcements in the near future could hold things down as well. Such reactions illustrate the value of Jobs as a marketing tool to Apple, reiterating the challenge the company will face whenever he decides to move on. Of course, maybe his hands are a little full right now to be bothering with product announcements, what with getting that iTunes movie store set up, or dealing with that little options backdating mess.

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  1. Maybe it ain't just journalists by Beefcake on Aug 18th, 2006 @ 9:35am

    The new release of software that manages Fortune 500 companies (CEO-PRO) must be too buggy.

    (reply to this comment) (link to this comment)

  2. Re: Maybe it ain't just journalists by Beefcake on Aug 18th, 2006 @ 9:35am

    Wow, two in a row. I should really get back to work.

    (reply to this comment) (link to this comment)

  3. Too much coffee by Beefcake on Aug 18th, 2006 @ 9:39am

    A commenting machine this morning. I should shut my beefcake-hole.

    (reply to this comment) (link to this comment)

  4. by Anonymous Coward on Aug 18th, 2006 @ 9:42am

    Yawn. And yawn again.

    (reply to this comment) (link to this comment)

  5. by Anonymous Coward on Aug 18th, 2006 @ 10:36am

    He hasn't given a keynote at that even since 2003, it's not that strange.

    (reply to this comment) (link to this comment)

  6. Simple... they need competition by Dan on Aug 18th, 2006 @ 11:45am

    Despite the fact that they are evil to the very core, I can't wait for MS to enter the music market.

    That'll motivate Steve-O to give us something great every year!

    Next up... Bluetooth, Wi-Max, full video screen and voice recognition! (I just made that crap up)

    (reply to this comment) (link to this comment)

  7. Apple Shares by Luke on Aug 18th, 2006 @ 11:50am

    First of all, they announced the Mac Pro, which is just cool.
    Second, they have been spending a lot of time and effort switching their product base over to Intel platform (which is also awesome) and they deserve a little slack for that I think.
    Third, shares didn't drop because of the keynote, they dropped because of the stock options investigation:
    http://www.bloomberg.com/apps/news?pid=20601103&sid=ae2_HRnZHjZY

    (reply to this comment) (link to this comment)

  8. It was a *DEVELOPERS* conference by Nathan on Aug 18th, 2006 @ 11:54am

    People, people, people. It was a developer's conference. It had plenty for devs to get all wound up about. Wait until something actually happens, not the lack of something happening, please.

    (reply to this comment) (link to this comment)

  9. stocks by ontiltcasinogear on Aug 18th, 2006 @ 11:56am

    I like this line: "Investors sent shares down after the last keynote and its dearth of exciting new products"

    daytraders are retarded.

    (reply to this comment) (link to this comment)

  10. Woz by Bob S on Aug 18th, 2006 @ 11:58am

    Time for the Magic of Woz

    (reply to this comment) (link to this comment)

  11. Re: It was a *DEVELOPERS* conference by Anonymous Coward on Aug 18th, 2006 @ 12:40pm

    "It was a developer's conference"

    So? That's never stopped his Jobsiness before.

    (reply to this comment) (link to this comment)

  12. It wasn't lost or stolen... by haha on Aug 18th, 2006 @ 12:42pm

    I bet the key notes just randomly burst into flames like the new powerbooks...

    Seriously, did anyone check the paper tray on the printer? I bet the idiots at Apple were too stoned to remember they actually printed the damn things.

    (reply to this comment) (link to this comment)

  13. cycles by eric on Aug 18th, 2006 @ 1:21pm

    They go in cycles. Either he's the hottest thing lately and MS is doomed, or he's lost it and Apple is all but finished.

    I DO wish he'd wear something other than black so that investors could send gasoline prices plummetting (however the phreak you spell it).

    (reply to this comment) (link to this comment)

  14. by Me on Aug 19th, 2006 @ 12:21pm

    STEVE JOBS IS NOT A TOOL!!!!! You're the TOOL you you...tool?

    (reply to this comment) (link to this comment)

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