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This Just In: More Useless Surveys
from the ya-think? dept
Something about the summer has brought out a flurry of useless studies that either "discover" something obvious, misuse statistics, or come to pointless conclusions. This week looks to be no different: already we've found out that apparently 80% of Americans prefer WiFi to iPods, while also, people don't like being put on hold when they call customer service lines. As far as people's supposed love of WiFi, it's completely unclear how that information is of any value. The Wi-Fi Alliance, which backed the survey, says WiFi "is demonstrating increased momentum as an integral part of leisure and work activities", but all it really points out is that group's ability to craft pointless surveys intended to make its product somehow look better. The survey on customer service came from a well-known consulting firm. If they're the so-called experts getting hired by companies to tell them how to improve things, and are only now just realizing people don't like waiting on hold, it's little wonder customer service is typically so poor.
21 Comments | Leave a Comment..
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Reader Comments (rss)
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I love it, I get time to listen to the hold music, and get a few things done. Some times I tell the person to put me back on hold so I can finish listening to the song.
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"why martha that apple pie is delicious, but I do prefer me some football!"
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on a completely related not
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Curious
Do you agree with this article about useless surveys- or do you prefer Cherry Pie.
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this just in
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Re: Curious
Fords! Definitely Fords! Yes, I defintely prefer a shiny new Ford. Or maybe firefox... yes, that is nice too.
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RE: Curious
Next Survey: Do you walk to school or carry your lunch?
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This Just In...
Slow news day?
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Survey
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Survey
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jeez people, there's a DIFFERENCE between just typing quickly, typing slang, and just not know how to communicate....
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that would be know...ing
yes, my friends, it's the stereotypical "let's bash someone else's comment and make the same mistake in our own" occurrence
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Re: Curious
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