Last month, we noted that after the National Advertising Division of the Better Business Bureau had privately ruled on a silly dispute between mobile operators over what meaningless definition of "best" each operator could use, Cingular decided to file a lawsuit to get it on the public record that their "fewest dropped calls" wasn't misleading. Well, now it appears the Better Business Bureau has gotten sick of the lawsuits and decided to reveal some of the points it made in its decision, showing that they actually had to waste their time telling Cingular which pointless advertising claims it could and couldn't use. So, the BBB has decided that Cingular does have the "fastest national wireless data network" and "the largest push-to-talk network in America." Even more importantly, Cingular can claim "more bars in more places." I know you're all excited. However, at the same time, it turns out that Cingular cannot reasonably claim that it: "offers the broadest and deepest portfolio of wireless business solutions" or that "our people and partners make wireless work for more businesses than any other wireless carrier." Hope that's all clear now.
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