Apparently No One Wanted To Buy Claria's Adware/Spyware Remains
from the so-it-seems dept
Claria, which began its life as Gator, one of the earliest of the annoying surreptitious install adware providers tried to make a big splash over the last few months, moving away from the popup business and into the "behavioral marketing" business (conveniently avoiding the fact that the behavioral part was gleaned from those surreptitious, often unwanted, installs). Earlier this year, they announced triumphantly that they were launching a web portal and shedding the pop-up adware business (again avoiding the software that monitors your behavior bit). It was also noteworthy that they were supposedly trying to sell the GAIN adware platform, rather than just shut it down. For a company that supposedly admitted that popup adware was a bad thing, to then sell it off for money so others could keep doing it seemed a little questionable. So, while other adware players are merging incompetently, it looks like Claria can't even sell off its adware business. The company has alerted users that they will stop receiving popups as of July 1st, though the company will keep monitoring all their surfing habits through October 1st (which makes you wonder why the company thought it had a case in threatening anyone who called their app spyware -- it clearly monitors behavior and sends it back to the company). Still, we have to ask, is there anyone out there who will actually be upset to learn that Claria will no longer pollute their surfing experience with popup ads?