Reminder: Online Advertising Might Not Grow Forever

from the how-about-that? dept

It seems in our "short term" view of things, it's easy to forget the lessons learned in the past. With the growth of Yahoo and Google's online advertising programs, it seems that just about every online business is entirely based on the idea that online advertising will pay for everything. It's as if people are believing that online advertising will continue to grow at the same pace forever. While there's still plenty of room for growth, some are now predicting it will slow down. As with many such stats, these don't seemed to based on very much useful, but it should be useful as a reminder that the online advertising market isn't guaranteed, and when the economy stumbles, online advertising may slow down again.

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