Earlier this year, a Blockbuster representative suggested that a great way to cut down on movie piracy was to admit that not everyone wanted to go see a movie in the theater, and to just release movies on DVDs at the same time as in the theater -- giving viewers a choice on how to watch new movies. While this was obviously a self-serving statement from a video rental company, it still does make some sense -- which is probably why it seemed like it would never happen. However, it looks like there are some forward-thinking people around in Hollywood. Oscar-winning director Steven Soderbergh has done a deal with some of Mark Cuban's companies (which explains some of this) to release six new films in theaters and on DVD at the same time. Soderbergh defended the decision by noting: "Economically, the film business in general is using a model that is outdated and, worse than that, inefficient. It's worth finding out if this is going to work better for audiences." What will be more interesting is if the industry recognizes that, if they want people to actually go out to the theater, they need to improve the movie-going experience.
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