Why is it that business folks seem to close off their minds to reality when it comes to pricing in the mobile world? There's a big effort going on to make people pay for every bit of content they get on a mobile phone. The carriers are trying to keep the networks closed so that it's possible to do this, but they're forgetting one huge thing: most users aren't stupid. Most users realize that there's this thing called the internet, and they're used to being able to get content on it for free. While it may not always be as convenient as content on a mobile phone, if the cost of the content on the phone drastically outweighs the inconvenience, you can bet that they'll skip the fee-based solution and just stick with what they've got. Thus, the only response in hearing that Mapquest thinks you'll pay $4 a month to stop printing out copies of your maps and directions and just get them on the phone instead, is to laugh. Especially as mobile browsers on phones become more popular and (oh no!) people can just access that good old internet on their phones and get Mapquest for free.
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