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E-Commerce Backlash
from the not-a-great-user-interface dept
An interesting comparison of the process of shopping in a mall compared to shopping online. While many e-commerce hyping articles focus on the benefits to shopping online, there is something to be said for some (but certainly not all) of the offline experience as well. One interesting suggestion in the article is, instead of just kicking you out of the site after you finish a purchase, sites could link to other "interesting" sites. The problem here, of course, is how do they determine what's interesting, but it is a creative way to try to build some brand loyalty by adding a touch of personality to the shopping experience.
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This is why Amazon and Ebay will continue to have near monopoly size market share for ecommerce.
If people want to buy online, they should just forgo the search engine and use amazon or ebay.
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