Apple Slips Stealthily Into The Business Market

from the very-un-apple-like dept

MW writes "According to a story from Business 2.0, very much under the radar, Apple began shipping storage devices and an upgraded version of its server last week. "If you didn't know that the company sells business products like these, you're excused. Apple didn't announce them at a big show like MacWorld, nor did it advertising its business lines during, say, the Super Bowl. Instead, Apple unveiled the new products simply by featuring them on its homepage with the slogan "We mean business." No fanfare, no ads -- a marketing budget of exactly zero."" This is very un-appple-like, but as the article points out, it makes sense. They're basically trying to quietly prove themselves in this market before they start shouting from the mountaintop.

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