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Santa To The Stars
from the now,-there's-a-job dept
Business 2.0 has an interview with some guy who works for Motorola, and who has the job of making sure various stars in Hollywood are carrying Motorola products. He basically just gives them out for free, and in return gets a lot of free product placement exposure. The guy seems a bit too into name dropping, but I guess now that he's in the "business", that's what you're supposed to do...
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