Amazon As An E-Commerce Platform

from the adjust-your-thinking dept

Business 2.0 is suggesting that you stop thinking of Amazon.com as a successful e-commerce company, and start thinking of it as an e-commerce platform provider. They've provided the platform for Toys R Us, Target, and (now) Virgin Megastore to sell things online. The article says that Amazon's real "secret sauce" is its software. It's a different way to think about looking at Amazon, but it still doesn't change most of the questions about how they're going to remain profitable.

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