NewEgg Selling Anti-Patent Troll T-Shirts
from the nicely-done dept
While lots of companies hate patent trolls, few have gone quite as far as NewEgg to flat out declare very publicly that they will never settle with a patent troll. While this has lead to some lawsuits, the strategy seems to be working for the company, and we wonder why more companies don’t do the same. Since many trolls just want companies to settle quickly, having a reputation as a fighter should (hopefully) lead those trolls to stay away.
Either way, it appears that NewEgg has figured that some of its loyal customers might want to get in on the fight as well, and are now offering an anti-patent troll t-shirt which can be purchased on their site, of course.
The proceeds of Newegg’s new T-shirt will go to fighting said patent trolls in court. The shirt warns victims not to settle in court — that’s how patent trolls get all of their money.
“We’ve been proudly kicking patent trolls’ asses for eight years — it’s terrible what they’re doing to small companies that can’t defend themselves,” Lee Cheng, Newegg’s chief legal officer, told The Huffington Post. “It’s the [patent] litigation that’s kicking everyone’s butt. The only thing we can do is fight the patent itself.”
Nicely done. Good to see companies being more and more public about the harm that patents do.