settles price suit

from the this-sets-a-bad-precedent dept has tenatively settled a class-action lawsuit that was filed by thousands of customers who claim to have been ripped off earlier this year. The lawsuit stemmed from a pricing error that occured on a ViewSonic monitor. Because the error occured over a weekend and didn’t correct it immediately, a number of orders were placed that were subsequently cancelled. Any payments to customers for these type of problems sets a bad precedent in my mind. Stores make pricing errors all the time, both online and offline. That’s life and if these stores are going to be taken to court each time, it’s going to turn into a litigation nightmare.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “ settles price suit”

Subscribe: RSS Leave a comment
1 Comment
Mike says:

Pricing errors

I used to work for a global retailer and yes, pricing errors do occur all the time. However, it was very rare that a pricing error would go undiscovered for very long since the store’s actual inventory would be depleted in a heartbeat. This would lead to the issuance of ‘rain-checks’ within an hour or so of opening, notifying the store management of the blunder. This, in turn, would lead to a ‘ad correction’ notice being displayed in the front window. Legally, the store is now covered. In addition, it was very impractical for a disgruntled shopper to find 100’s of other disgruntled shoppers in the same predicament. The net changes this scenario, with shopping models like allowing shoppers to see how many other folks are ‘in line’ on an item and allowing them an easy way to create a ‘collective gripe’ about the pricing error. The problem I always have with on-line shopping models is that they think that they are SO different that they don’t have similar rain-check policies, etc. Offline or on, the consumer is already trained to expect a certain process to be in place. The fundamental flaw with most etailers is that they don’t have a CLUE about retail….the “e” doesn’t change that.


Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...