The idea of so-called family-friendly cable TV packages is turning into quite the Goldilocks tale. First, FCC Chairman Kevin Martin tacitly threatened operators with a la carte programming to get them to fall into line, and once they did, he complained first that their channel choices weren't bland enough, then later said they were awfully boring. Now, supporters of the family tiers say cable companies aren't doing enough to market them (via IP Democracy), in a conspiracy to make them a failure. The cable companies say they've advertised the plans on bills and their web sites, but it's unclear why they should have to assume all the responsibility. If people so offended by what's on cable TV, you'd think they could bother to either get rid of it, or at least get in touch with the cable company somehow to see what they can do to keep offending material out of their house. One family-tier supporter says that cable companies should let people "decide for themselves what constitutes a family tier". Again, if what's on cable TV is so troublesome, perhaps they should just decide for themselves to get rid of it. Cable companies aren't completely stupid -- if offering a la carte, or spending more to market family tiers would pay off, they'd jump on it. But forcing them to change their business to satisfy the moral objections of a vocal minority (albeit one that seems to have the ear of the government) is out of line.
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