StubHub Says Ticket Resales Are Booming, Thanks To Lower Prices
from the hot-tickets dept
Online ticket reseller StubHub says that sales revenues and volume were up significantly in the first quarter, as secondary ticket prices fell and lured in more buyers. The head of the company says he wishes he could have some control over the prices and keep them down so the volume (which drives StubHub's revenues) stays high, but the company really has no way to control that, since each individual seller that uses its platform will try to push the price as high as they can. In any case, Stubhub's booming business helps explain why Ticketmaster is trying to grow its own resale business, grabbing a cut from the original sale, and then the resale too. On a related note, the StubHub CEO says he's not concerned about Ticketmaster's increasing use of paperless tickets as a means to thwart scalpers: "There are ways that brokers can provide these tickets. They're not elegant. They don't provide a great experience to the fan... Where there's a will there’s a way, and there are both interested sellers and interested buyers." Inevitably, resellers will find a way around the system -- but somehow, as long as Ticketmaster finds a new revenue stream coming from it, it's hard to imagine the company will mind too much.