Australian TV Show Says Free Downloads And Fan Uploads On YouTube Increase DVD Sales
from the what-a-surprise dept
Remember the producers of a TV show in Australia who were pissed off when YouTube took down their show, The Chasers, when some kid sent in a fake DMCA request? Want to know why they were pissed? Because they actually understood the promotional value of having the show on YouTube. David writes in to let us know that the producers are thrilled with having the show online (they offer it on their own site and encourage people to upload it to YouTube) because it's helped them sell a lot more DVDs to people in Australia and has also helped the sell the show to networks in other countries around the world. Yes, giving it away free is helping them make more money -- who would have thought that was possible? Oh, right... lots of folks who don't work for the American entertainment industry. Yet, the American entertainment industry will continue to insist that this is not only impossible, but that sites like YouTube need to put in place filters that will block unauthorized content. However, this clearly shows how useless those filters will be. How will they know what content is "unauthorized" when producers of shows like this one want it on YouTube and every other platform and want people to share it -- knowing that it's helping them make a lot more money?
In the meantime, since they seem to encourage it, and we love it when smart companies know how to use content properly to make money, here's a random clip from an episode of The Chasers: