Just refund 100% of every purchase made since 2011, revoke all the downloadable content, and it's all fair in my eyes.
Don't refund the money, and it is theft and fraud, a far more egregious crime than piracy, because in this case there are measurable losers who are deprived of their property rights.
In the first case, hopefully, no hard feelings. In the second, a class action lawsuit is in order.
Terrible name though :( I couldn't remember it for the life of me.
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