This sort of thing is not new. It is not a scam. It is merely blatant American Capitalism. Taking advantage of the stupid.
How do you think Facebook grew to be multi-billion dollar company? It wasn't because the upper slice of the bell curve needed an outlet to share pictures of their supper.
While it may seem like a cruel trick to many, to those who sell online, customers who do no read descriptions is a real problem. Constantly people are buying stuff and then requesting refunds and filing chargebacks because they did not even look at pictures or read descriptions or item details.
"oh, I thought this CD was a DVD, I want to return it."
"You sent me a VHS tape, I don't have a VCR, do you have it in DVD?"
"I paid $300 for a crate for a 1912 Tiffany lamp, but I thought I was getting a $350,000 Tiffany lamp, I'm angry!"
When a seller obviously tried to defraud buyers, that should be a crime. When a seller explicitly details what they are selling and the buyer purchases the item that is pictured and described, then it should be a crime for that buyer to file a chargeback when they state that the item was "not as described" or "defective" or whatever term the credit card companies use.