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  • Nov 29th, 2010 @ 7:40am

    Publicity (as Jason George)

    Most business' would beg for this type of exposure, especially on there website. Either way its a great story about turning clients into advocates; although I don't condone that type of behavior, it does show how well Google's permission marketing concept is a winner
  • Mar 13th, 2007 @ 7:49am

    I disagree with Tech Dirt (as Tommy 2face)

    Starbucks created a loyal following just as Apple has with their Mac’s or even NASCAR. There is great opportunity for substantial gains in the music market share IF a company understands the current market trend. When tapes were out they were selling for $12 to $16 dollars. When the compact disc was introduced the industry exploited the new technology and sold the same music for $20 - $25 dollars even though the new material was less expensive to reproduce. The bottom line people are sick of getting ripped off to listen to music. If Starbucks introduces their style of music into the industry with a cheaper retail price, and offer the same music in their coffee shops for download. They will create a revenue stream of return clients for their coffee products who purchase the product while downloading the music. They should even limit the download speed of the music to keep the clients in the store longer.

    If this is done correctly they could change the music industry for the better.

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