Theres a simple solution,ordinary single common words or nos should not be allowed to be trademarked, eg 12 , man , blog, if theres more than one sports team, company with hawk in the name ,eg refuse all trademarks for hawk, or go hawks.
They have a patent on play lists ,where people can download ,episode ,s at regular intervals, hence they invented podcasting ??? Theres plenty of prior art to stop them, but someone would need to go to court and spend more than 500k,to invalidate the patent. Another example to show software patents are ridiculous. Take a a basic idea say do this on a computer eg heres a lists of episodes to download, thats obvious to any one who makes programs on the net.
WE do,nt have have software patents in europe, they are good for lawyers, for companys like apple ,microsoft to get money from smaller companys or reduce competion in the tablet, phone sector. I think many of the ms patents on android will be found to be invalid now that they have be revealed in china . as some of the apple patents have been shown to have no value , in the case against samsung. Meanwhile theres plenty of new software being invented in europe without software patents. IF someone writes a specific program its still protected by copywrite in the eu. Most off the big tech companys cross license patents, eg i don,t see ibm sueing hp, or apple even though ibm has 1000,s of software patents .
It makes sense to carry out that strategy if it destroys their profit margins ,meaning you can take over the pay tv market as seems to have happened in italy.ie you now have a monopoly with no one bidding against you when it s time to buy rights to broadcast sports at least on satellite in certain countrys.
A SMART card for itv digital is now worthless as the company is no longer broadcasting.
IT S like cable tv companys in the us ,in certain markets they drop the price ,other financially weaker companys in the area , go out of business , cant compete with a low price,eg eliminate competition in a market .Then
after a certain time raise your subscription price.
THE main reason itv digital failed was financial,they spent too much money buying up the rights to lower league uk football matches which no one wanted to watch ,sky tv had a better range of
channels ,hollywood movies and better sports packages,top tier ,league 1 soccer matches.OBVIOUSLY piracy did not help them to get new customers.
BY the way canal plus france had a similar encryption card which was also hacked some people say by the same hacker .I THINK they brought a legal case against news international,
but it was dropped ,news international bought vivendis , or canal plus, s digital tv service in italy.
see here for a more detailed article http://www.guardian.co.uk/media/2012/mar/26/ondigital-beaten-fair-or-undermined
you might say news international outspent itv,
they had more channels, better movies, better sport ,
so in the long run itv digital was bound to fail.
There was not the market for two large
scale satellite tv broadcaster s in the uk ,especially after sky tv bought up the rights to
most major sports including soccer .
IF You were cynical you might say pirate cards
were in skys interest AT that time because
the reduced the amount of paying subscribers to
itv, leaving sky tv the only choice if you wanted
to subscribe to sports/movie channels at that time.
I PRESUME sky tv got a better deal in the long
run, there was no other sat tv company bidding
against them regarding buying up uk sports/ movie
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