Why would you absorb it when you can make $$$ off of those users? These companies will do anything they can to rake in more cash, regardless of whether or not there's an actual technical reason for the additional charges.
When I read that sentence, my thought was for the unsuspecting SOs of the people using the site, who were suddenly dropped into a world where anybody (friends, relatives, neighbors) could easily find out that someone they trusted (presumably) was "stepping out".
These days, I would almost expect that any self-respecting SWAT team would come prepared with a backup supply of dope that could be "found" in a case like this. Someone wasn't on the ball here, and I hope that he or she gets the "full extent of the law" slap on the wrist.
You folks are all missing the point. Clearly this guy is dangerous. I'll bet he even has stacks of pre-nibbled breakfast pastries in his kitchen, and he's just waiting for the right time to distribute them to unsuspecting elementary school kids so that he can proceed with his plan for world domination.