What confuses me most is why they would choose that particular mech. It looks fine in its own show, but in that context it looks like a fisher price toy. They could've at least picked a Gundam or something
Read it. Saw the corporate fraud angle kind of half-assedly mentioned to give it a little air of legitimacy. One thing I also read though, is they don't want "owners of equipment, including Deere competitors or software developers, to access or to hack Deere's protected software to repair, diagnose, or modify any vehicle software."
Yes, they do throw in the "competitors" remark, however, it's clear from that sentence what they think of "owners". You may not diagnose or repair your John Deere product. You must take it to an authorized dealer for service. Any repair where we are not getting a kickback is not authorized and is illegal.
Not everybody goes to a "service centre". I have never once gone to any kind of "authorized agent" or "service centre" to get machines repaired. There's also the problem that most farms prefer to fix things on site if at all possible because that gets it back in the field faster, making everyone's life easier. If it requires a "service centre" the farm isn't operating as smoothly as it should.
Sorry, I'm in Kansas and tractors are a big deal here. I can tell you it's not about pirating music (didn't even know that part). Farmers tend to get pretty pissed if you tell them they can't tinker with something they own, and that's what this is about.
Also, I'm not buying that corporate fraud angle. I'm betting it's more about forcing farmers into "authorized dealers" for repairs, since they can't modify (or really even know anything about) the software themselves.
You know, it occurs to me that this would be a perfect opportunity for Case IH to eat John Deere's lunch. All they have to do is say "you can do whatever you want with YOUR tractor when you buy a Case IH!"
Well... No (and duh) John Deere never said "You don't own your tractor", that would probably be the quickest case of corporate suicide ever. They did, however, say that you aren't allowed to modify certain parts of the tractor you supposedly own. Since the classic definition of ownership involves the ability to modify, like a book, or a bag, or even an older tractor, it's not hard to contend you don't own your John Deere tractor. So, while they may not have said it in so many words, it's still the same effect.
I guarantee that mechanical and software engineers had no input on whether consumers can modify the software. They have, however, made sure it runs to spec while unmodified. That is what they've always done because, as long as someone is running an unmodified tractor, John Deere is liable for any malfunctions. If the customer has modified it, either physically or via software, John Deere can claim no liability. No matter what way you look at it, this is a stupid move on their part.
You're right about one thing. Google Fiber is just a few demonstrations, but that's exactly what's needed. You'll notice that in each of those cities, the local incumbents have stepped up and are offering significantly better service and prices than any time before Google came to town. Google Fiber was never about Google coming to every city nationwide. It was about demonstrating how internet can be done well and scaring the big ISPs. To some extent, that's worked.
Saying that Google Fiber is a good thing hardly makes somebody a shill.
Looks like the ads were streamed from the internet, somewhere around 20-30 minutes into playing content off the local network. Not entirely sure how it was done other than they have some agreement with Yahoo! for streaming ads. Given that they control the entire TV with very little user control, it's not much of a stretch for them to be able to insert ads anywhere they feel like.