To me the question is: why can Apple even do this? How can they push system updates to a locked phone?
The answer of course, is that they still feel like they own your phone as much as you do. This gets back to the issue, discussed here often, of companies remote-deleting content on your device because you don't really "own" the content or even the device.
Maybe stuff like this make these companies give some control back to their customers. Of course, Stallman would say that the until everything is free software, you'll never own your device.
Google already has a big stable of sites that they wanted to integrate by putting them on the bedrock of Google+. That's harder to do since there is almost nothing in it for the people using those sites. Thus Google ends up forcing people to adopt Google+.
Facebook, on the other hand, is the bottle layer on which they are building their own suite of sites. Many even have directly analogous Google versions. This is a much sweeter pill for people to swallow.
I can't help but wonder if this was the plan all along. Apple looks like the good guy and the record labels, the people who negotiate the shitty deal, look like they don't have the artist's best interests at heart.
While it awaits the agency's approval, a process that could take years
Maybe they should have started the process years ago then. Instead they ignored the FDAs requests that they tone down their massively overblown advertising campaign and even doubled-down on it. This went on for years before the FDA got fed up with the whole process. The FDA gave them too much leeway on this and should have come down on them years ago.
Reminds me of the Identity chapter of the Hyperbole and a Half book: "isn't it awesome that I didn't patent this idea that was obvious and used for ages even though the patent wouldn't have held up and it would make me a laughingstock?"
This "more information = more better" fetish has gotten a little over the top. More information isn't helping the NSA find terrorist; it's making it harder! What we need is more knowledge and converting information into knowledge is pretty hard, and especially hard in medicine.
Don't forget that there is massive power asymmetry at work. Facebook (and advertisers) isn't going to kidnap you and send you to a secret prison and torque you for years because of flaw/oversight/oops in their database mining. The government, on the other hand, can totally do that.