Bones in Motion (BiM) pioneered mobile fitness apps leveraging GPS to calculate speed, distance and calories burned along with an associated website to follow your fitness activities and share routes with other athletes. The company was founded in 2003, had their first version up and running on the only GPS mobile phone shipping, the Motorola i730 running on Nextel, in 2004. BiM had to wait for the big carriers to support aGPS and formally launched their BiM Active app in February 2006 at the Demo conference with Sprint and Runner's World with Verizon finally rolling out in November of that year. 75 supported feature phones later, BiM was acquired by adidas to update their first mobile product that featured heart rate and stride rate sensor along with real-time coaching shipped in 2007. In August of this year, the miCoach app for iPhone and Blackberry was launched leveraging 7 years of technology innovation in mobile fitness. With a major brand and great funding, it will be cool to watch this space unfold.
"What has been will be again, what has been done will be done again; there is nothing new under the sun." (Ecclesiastes 1:9-10)
Techdirt has not posted any stories submitted by jon.