Hoping to contact Tim Cushing or another writer seriously digging deep on this story -- I think I have traced Will Bermender down to a physical address. I don't want to post publicly, so if anyone could use this to help put this guy out of business (and behind bars) email me directly.
Is there any evidence that KlearGear is more than one person using assorted identities?
I haven't spent as much time researching this as the obsessive compulsive side of myself would like, but I have googled just about every new name that has popped up associated with KlearGear in their various press releases. There is only one person who seems to come up with a social media presence, and that is Will Bermender, the CEO of Chenal Media the supposed owner of Kleargear, who has a detailed profile on LinkedIn http://linkd.in/Ssv0Jv One of the original articles on Rip Off Report suggest as much, noting Bermender does use aliases: http://bit.ly/1vSP8UB I think analyzing the law is pretty moot at this point -- if journalists, or even casual observers, are really interested in this story, they'll start trying to find out who the man is behind the curtain, and how they can continue to get away with such a shoddy business for so long.