From the Apple Insider post on the story, Gelernter says the following:
"That makes me angry personally, not because of the money, but because of the deliberate failure to acknowledge work that we would have made freely available as academics and that companies will not acknowledge because there is so much money involved," he said.
There isn't much time left, but they should try to scoop the movie just before it comes out. I'm talking lots of interviews telling the "true" (i.e. spun) story of facebook's beginnings, leaks of real dirty secrets that conflict with the movie's storyline, and a public apology from Mark Zuckerberg for not being as interesting as the movie portrays him to be.