Fill the knowledge gap about our industry Knowledge gap? I'm confident the public knows this is an organization which compared copying a movie to that of a murder victim and professed its love of child pornography.
Change consumer perceptions The FBI warning message isn't enough?
Claim our rightful position as innovators How much worse can the MPAA go from dead last? (I get the sneaking suspicion we're about to find out)
Reframe our consumer message in a positive tone This point pretty much sums up the MPAA. The fact that it needs to reframe its current message shows it was never positive to begin with.
I downloaded it. Moments later, I started noticing my internet traffic was increasing as a rootkit was sending information to Sony regarding files I had on my own computer.
When I tried to open it, I was greeted by an FBI warning message, which I quickly ignored.
Once the warning was over, I had to spend 15 minutes watching previews of other leaked emails I had no interest in.
Finally, once the file loaded, a message came up stating the device I was using wasn't authorized to view the document. To bypass this restriction, I could pay Sony a fee of $14.99, which allows me a 24 hour access to the file.
Being frustrated, I decided to torrent the DRM-free file, opened it in a PDF view, then hysterically laughed my ass off at the irony of a company, once again, having no understanding of how to treat people like people.
Hey now, be nice Techdirt. If the movie industry can relate copying movies to that of the Boston Strangler's victim, then the RIAA has every right to say not paying royalty rights is slavery.
It's not like anyone would ever take this statement as honest, except maybe for Lars Ulrich and Prince.
Too bad Mitch Glazier's sneaky little attempt failed. None of this would be an issue today because it would have taken approximately 0.2 seconds for musicians to have abandoned the music industry and form a new one, where ASCAP (et al) would have collapsed.
It's also too bad Sony won its case, too. Just think where the entertainment industry would be today if Universal had won.
"Time Warner Cable give you 6x the speed of Google fiber if you allow us to bang your wife, sell your kidneys, and spy on your internet traffic for $50 a month or an alternative fee of $200 a day without the above restrictions. Minimum lifetime + 70 years contract required."
I made this the first word because it's the best advice.
Child pornography has turned into such a buzzword, even the MPAA loves it.
That should be a terrifying reason why this two-word phrase is law enforcement's favorite tactic to destroy lives.
Even worse than the MPAA's love of it is the idiotic definition of "child pornography" by both the general public and "news" media, which is so asinine, the girl once featured on the Coppertone products would have the company busted.
For those who don't know of the logo, it featured a little girl whose bikini bottom was being pulled by a dog.
We moved into a new neighborhood that was in its first stage of construction. After we got our keys, we got our homeowner's package, and included were two ads: one from Comcast and one from AT&T, both offering "specials" to get us hooked up.
Comcast "won" out for its $88/mo (HAHAHAHA) special, but when we called, we were shocked to find out they didn't have service in our area at all.
When I questioned why they were advertising in an area they weren't even servicing, I was told they were just the sales rep. I told the rep: "You work for a horrible, horrible company. Put me down as a 'Never, ever call this customer' and have a great day."
I hung up, vowing never to be a Comcast customer. Ever.
We then called AT&T, and told us that while they had plans for service, they had to wait for the contractor's final approval. They had it within the hour, and that very day, AT&T had service at our new home.
Of course, not to say AT&T doesn't have its issues, but honestly, aside from their price gouging (how their $99 special went to $159, for example), they've been pretty much a decent ISP in terms of correcting issues.
Comcast, not only should the company take notes, but it would do better to serve the people of this country by selling off its assets and closing its doors forever.
The only reason Comcast has customers is because most don't have a choice when it comes to ISP selection.
The FCC isn't moving fast enough to fix the problems plaguing this country, and I'm not just talking about broadband access.