If I were free of personal ethical concerns, why would I not start an agency which does exactly as Prenda Law has done today?
Because they got yelled at? Millions of dollars can buy very good ear plugs and even quite effective therapy should the worry of being seen poorly in the public eye for 5 minutes (do you remember their names even now?) keep me up at night.
Until there are monetary damages awarded which EXCEED the entire amount these guys gained from the venture (which will never happen), all this case does is establish a legitimate new business model. What is profitable is the only thing that matters to enough people that no other penalty can dissuade them.
So the bottom line is, their venture was profitable. And they will not be penalized monetarily. There's a word for things that cause all manner of sound and fury but at the end of the day turn a profit: The new way of doing business.
Oh no, being debarred and yelled at by a judge... that will hurt so bad while I polish my Lambourghini. And considering that one aspect of our economy is that it becomes exponentially easier to make money the more money you have, getting in, making a big chunk of change, and getting out quick is entirely a reasonable prospect.
I expect a thousand Prenda Laws to pop up around the country cribbing from Prendas playbook. The principals involved here will probably even get nice 6-figure consulting fees helping these new groups out!
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