Mike, would you please set up a GoFundMe or whatever so people can easily contribute to Techdirt's defence against this ridiculous lawsuit? I would be very happy to donate myself, & heavily promote it amongst my social-media circles.
Speaking as an Australian, when I was a little boy, "butterballs" were literally lumps of butter shaped into little balls, which were a fancy dinner-table thing to go with your bread rolls. My grandmother used to make them for our weekly family meal. I never heard of the American brand name until a couple of decades after her death.
You're missing the point. It's not accusing you of being a misogynist for misinterpreting the image, it's making the point that we - all of us - are taught by society to interpret pictures in sexual ways.
If they choose to keep using it anyway, why stop them?
Because, as at least one commenter has pointed out, 1) more & more websites are outsourcing their comment sections to FB, so without an FB account, you're silenced. 2) More importantly, organisations you may need to interact with online use a FB page instead of running their own website.
"When they start picking and choosing, they are no longer a search engine, they are a content provider right?"
They already do this for corporate media without doing any checking at all. Have you never done a search & seen that DMCA notice at the bottom of the page, with the link to the Chilling Effects website? Go click on the link some time, it's quite an eye-opener.