I'm still trying to understand it. Microsoft seems to have equated everything information related to "piracy." Data theft isn't piracy, neither is credit card fraud, but they it seems they want you to believe that. In fact, that woman purchasing Office 2010 from "Litasoftware" may be purchasing a legitimate copy of Office from a third-party retailer. Who do we know, we have no access to any information aside from a guy in black lycra. It might be pirated, or it could be totally legitimate. What are they trying to say?
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