That's like saying the moment we had automobiles we should have outlawed horses and buggies, when in fact they co-existed for a number of years until enough people had cars to mostly eliminate horses from roads.
If we could shut down the current system and replace it with something else, we would have had self-driving cars long ago, but you can't simply stop the world and change everything overnight.
The Olympics are on cable because at one time, people were in a cable bubble. They went where people were. If people are in a Facebook bubble then they need tobe be getting themselves over to Facebook pronto.
It's their job to put events where people will watch them, not expect people come to them. You can't blame the public for ignoring you. They're not the ones missing out - you are. The Olympics are only as important as the number of people that care.
If the government wants to implement copyright, I see no reason why it shouldn't be free to register a copyright and have it paid for by taxes. The government is the public. But that's just one of many things that needs to change about copyright.