I agree with you Lame, what about the Video maker / Videographer and the rest of the participant in these viral videos or any other ones achieving great popularity but get no $$$ at the end.
It could be that there was some kind of profit made, but not in a publicly visible manner because after all these are Sony and they don't want o makeup this sleeping giant.
Imagine all viral video makers asking for money before anyone can use them to their own advantage. I found this website with a strange name www.GollyGoose.com (funny), if their mission works out I think it will become a reality that every viral video will become a major bargaining chip.
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