I think Griff pretty much nails the legal argument here.
I think Mike's addition about public funding is also off base since Top Gear make the BBC a quite substantial amount of money. The mythos of the Stig is part of the show's fun and it could be argued that revealing his identity might reduce the profits the show makes.
Now I need to find my 'I am the Stig's fat cousin' T-shirt.
One thing which I think needs to be made clear about the game (and I am a member of BATracer).
Part of the issue is not just the name Ferrari but also that images of Ferraris, both drawn and photos, are used within the game. Also, users are (were) allowed to upload images of their racecars to the game to use for their teams.
So a user could take a Ferrari 360 Modena and create their own livery for the cars. I have seen some liberties taken with logos and graphics placed on the cars. This could raise some liability issues for both the game and Ferrari since there were also other web sites, not directly affiliated with BATracer, that allowed users to share these designs.
What if Apple's deals with the recording, TV, and film industry do not allow iTunes to sync with any device? Remember that TV and film downloads still contain DRM and that Apple does not, or may not be able to, license that technology to others....
I think going after Apple without all the details is kinda silly.
Physics textbooks were getting ridiculous - one tactic was to take a standard text which had been around for decades, add a new co-author (usually the original author was deceased) and add a few chapters, examples, etc. There was really no new content, but that made all the old books obsolete, then the prices could be jacked up.
Also adding useless color drawings, photos, or redoing all the examples/homework problems was another tactic.