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  • Jun 17th, 2017 @ 7:18am

    Re: Yes and no...

    Local TV stations have to rely on their apps in order to stand out. If you don't have an app, you may as well not even exist. Even though you could go to the web site, chances are you won't because it does not consume real estate on your phone. In other words it does not have a physical presence your mind can associate with their brand. Not so much an issue on the desktop but definitely a game changer on mobile.

    I do enjoy the elitism of thinking that, because your brand is that strong, that people should just pay for it, and you don't have to compete.