I already pay for my the delivery time, it's my bandwidth. The company on the other end is also paying for their delivery time (bandwidth).
So only if you admit that the bandwidth everyone is paying for doesn't mean anything and that we are reaching the maximum of what the network supports can prioritizing make any sense.
It's basically saying:"I'm already lying to you over your bandwidth, but you can pay more to have it back."
I agree with you that this should be dealt by the market. The problem is that to have a market you need competition. From what I read that is were the problem starts.
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