I don't think the NFL has an exclusive contract on purpose. There used to be several games that used the NFL Logo. It is just that EA is about the only one left that can afford the licensing fees that the NFL asks, as well as the Licensing fees from the Players Union (NFLPA) that allowqs them to use the names and likenesses of the actual players.
Perhaps you should let Merriam Webster know that lobby is not a verb.
Main Entry: lobby
Inflected Form(s): lob·bied; lob·by·ing
: to conduct activities aimed at influencing public officials and especially members of a legislative body on legislation
1 : to promote (as a project) or secure the passage of (as legislation) by influencing public officials
2 : to attempt to influence or sway (as a public official) toward a desired action
— lob·by·er noun
— lob·by·ism -ˌi-zəm noun
— lob·by·ist -ist noun
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