When it comes to the luxury goods market, we’ve certainly seen a fair amount of disruption. The market was traditionally defined by a small number of very high end players, who had tremendous control over their supply chains all the way down to the retail level. The internet has definitely shaken up that space and created new challenges for the luxury goods market, whether it was in allowing new entrants into the space, or breaking down some of the control over the supply chain and building up viable secondary markets.
The main goal of this paper is to look at the internet’s impact on the luxury goods market, and whether or not it’s been beneficial or harmful. What we found is that, even with the global economic problems of the past few years, the luxury goods market is thriving ? especially for brands who embraced the internet, digital marketing and innovation.
Also, check out our other reports in the series: The Sky Is Rising 2014, The Sky Is Rising: Regional Study (focusing on European markets), and the original Sky Is Rising report.
Download the full report?here ?
If you have questions or comments about the report, feel free to contact us.