It might also be technical knowledge that Tesla needs for cars to be fixed. Later down the road they will need to allow for a third party supply chain so people can fix their own cars or have a local shop do it.
One news outlet found a town where every bakery they went to would refuse a gay customer in Georgia. You have to watch till closer to the end to see where they talk about asking all the florists in the area. https://www.youtube.com/watch?v=ZJTtENk2dMk
People do not act in self interested ways as economics people think. And sometimes what seems to be anti self interest might bring them fellow bigoted business.
They are going to hurt sales. People are going to record these exclusives and upload them which will divert people from ad supported music services to torrent sites. Once there they will start downloading more than before.