...she appears to finally have realized... I'm glad this sentence was structured accordingly, because it's quite clear she hasn't learned a damn thing. The only reason she pulled her legal threats was because of the potential PR nightmare brewing.
If anything, she learned the lessons of others who didn't back down fast enough when things like this start to build up.
She'll be back. She'll threaten someone else over copyright works because she, like millions more out there, falsely believe copyright protects ideas, not expressions of those ideas.
Like those millions, I doubt she'll ever understand what this means, especially since we see far, far too many companies abusing this concept (as well into trademark disputes) to force those without the legal power to defend themselves to change their expression.
Fill the knowledge gap about our industry Knowledge gap? I'm confident the public knows this is an organization which compared copying a movie to that of a murder victim and professed its love of child pornography.
Change consumer perceptions The FBI warning message isn't enough?
Claim our rightful position as innovators How much worse can the MPAA go from dead last? (I get the sneaking suspicion we're about to find out)
Reframe our consumer message in a positive tone This point pretty much sums up the MPAA. The fact that it needs to reframe its current message shows it was never positive to begin with.
I downloaded it. Moments later, I started noticing my internet traffic was increasing as a rootkit was sending information to Sony regarding files I had on my own computer.
When I tried to open it, I was greeted by an FBI warning message, which I quickly ignored.
Once the warning was over, I had to spend 15 minutes watching previews of other leaked emails I had no interest in.
Finally, once the file loaded, a message came up stating the device I was using wasn't authorized to view the document. To bypass this restriction, I could pay Sony a fee of $14.99, which allows me a 24 hour access to the file.
Being frustrated, I decided to torrent the DRM-free file, opened it in a PDF view, then hysterically laughed my ass off at the irony of a company, once again, having no understanding of how to treat people like people.
Hey now, be nice Techdirt. If the movie industry can relate copying movies to that of the Boston Strangler's victim, then the RIAA has every right to say not paying royalty rights is slavery.
It's not like anyone would ever take this statement as honest, except maybe for Lars Ulrich and Prince.
Too bad Mitch Glazier's sneaky little attempt failed. None of this would be an issue today because it would have taken approximately 0.2 seconds for musicians to have abandoned the music industry and form a new one, where ASCAP (et al) would have collapsed.
It's also too bad Sony won its case, too. Just think where the entertainment industry would be today if Universal had won.
"Time Warner Cable give you 6x the speed of Google fiber if you allow us to bang your wife, sell your kidneys, and spy on your internet traffic for $50 a month or an alternative fee of $200 a day without the above restrictions. Minimum lifetime + 70 years contract required."