Back in 1992, the SciFi channel (now SyFy) started, and dear, sweet Comcast offered me a five channel bundle with that and four other channels, none of which were worth spending thirty seconds on, never mind the $30/month fee to watch ONE channel. I was snottily told by their customer service that it was the package or nothing.
I chose nothing, canceled my account with them, and haven't regretted it for a minute. In fact, about ten years ago, the installed cable had rotted out to the extent that I threw it in the garbage where it belonged.
About the ONLY thing Comcast does for me these days is provide fodder for the paper-recycling bin.
Nice to see the rest of the public is catching on.
If you don't pay the power bill, and the power company sends an email to an address you haven't used in years, they have NO duty to send out bloodhounds to track you down and warn you your power is about to be cut off.
Besides, reclaiming the expired domains *really* got Sony's attention, just as a housholder WILL notice the lights going out. It was a lot quicker and a lot less effort than bloodhounds.