Fans of Robert Heinlein will recall how Zebadiah Carter (in The Number of The Beast) earned a doctorate in education to show how ridiculously easy it was by lifting ideas from the doctorate review board's own theses and crafting his thesis with no original ideas.
One has to wonder if this has ever been attempted in real life...
I wish Apple's ethos would permit price elasticity. Valve runs sales midweek and weekends, over the holidays, and sometimes daily (why not hourly??). As a result, I purchase FAR more games from Valve than from Apple whose strategy of "we are premium and thus never do sales" puts a sour taste in my mouth when I know all too well that digital can be sold for nothing. Valve gets it right: sales drive me to buy from them more —> I use their service more —> I tend to buy more products, even at higher prices.
Valve also uses price elasticity to build their community, and actively encourage that community to interact with each other in many ways that Apple's App Store does not. The result? A loyal base of gamers who encourage their gamer friends to also use Steam... which means more purchases on Steam. Smart guys, those Valve people. If Apple ever did what Valve does, I might switch my game purchasing to Apple.
Sometimes I think Gabe Newell was the best thing to ever come out of Microsoft.
1. Is a $2000 Canon 7D DSLR clearly superior in capturing images over a smartphone? Undeniably, yes.
2. Does that distinction matter to most people... even film people? Not really. If that distinction does matter, it won't matter for much longer because the rate at which smartphones improve is much faster than the rate Canon 7Ds can improve.
I've constantly asked you to remove my name from your mailing list, and now every Afghan Warlord, jihadi nutjob and newbie activist knows my name and email. In the world of Google search, that's all most people need to drop a smart bomb through my doggy door (poor little puppy). With friends like you...
People aren't interested in something until they can see a tangible use in their lives, which is why things like Schoolhouse Rock work so well by mixing abstract idea and history into musical memes.
So, while it's unfortunate there isn't more interest in economics, I can't help but get excited—this is a huge opportunity to educate the public.
For example, make a series of entertaining (read: viral) short videos explaining the nuances of economic theory. With the right person at the helm, a well-crafted video could make a significant impact over the long-term. I mean, who doesn't remember Schoolhouse Rock? Why not do something similar, a more adult version (meaning, without the music), but for economics?
Since you're knocking down my ice cream in the playground, I'll give you just one example instead of my usual long-in-the-tooth response.
Convenience—this has always been a value add, sure, but convenience has shot to critical importance in the Digital Age where we all want instant access to everything. Thus, artists who position their work as stupid easy to download, use, and share will see their fan base grow faster than artists who lock up content with egregious DRM and myopic paywalls.
As for the other scarcities, I'd suggest reading Techdirt for a while. We talk about it some.
My plan is doing a mix between short videos reviewing over my notes and outline, talking about inspirations, how stories are created from all that, and then longer videos where I do some of the actual writing. I won't do many of the long videos, but enough to sustain interest.
@Ethical, you left out a vital qualifying phrase there:
Bob Weir of the GRATEFUL DEAD tells Barlow on Youtube at last years' music tech summit that if something isn't done about piracy there will be a lot less professional musicians DOING BUSINESS THE OLD WAY in the world.
Changing markets create new scarcities. Artists must adapt by selling those new those scarcities or they perish. Souza thought recordings robbed professional artists of their ability to earn a living performing. If live recordings didn't kill professional musicians, then maybe piracy isn't the devil it's made out to be, huh?
[W]e’re going to see more artists open up the creation process to their fanbase.
The last screenplay I wrote for a client took years, and it got me thinking about how topsy turvy the whole process is. For example, I typically labor away for a year or more to write a story which becomes a commodity to a client, or a producer, etc... However, all the time I spend writing a story—arguably as or more interesting than the final product, especially in retrospect—stays dark to the public (in this last case, contractually dark). That process always seemed to me like poor capitalization, e.g., once a story outline is created, it can't be uncreated. The process of creation is a unique moment in time that others might want to witness... and then brag that they witnessed it. So the "time alone at the top of the tower" is actually a underexploited value add because it is exclusive access to the creation of new works, which fosters belonging.
I like seeing art grow dynamically, especially with artists I'm a fan of. My fans, I wager, likely feel the same.
Consequently, I decided back in January that the process of writing my next screenplay will be completely open, which is why the above quote really hits home. I'm going to peel back the curtain and let everyone watch as I develop a screenplay from the ground up. By showing just how much work goes into creating a story, my hope is that I'll not only find new fans of me as a writer, but also fans of the work I'm creating. Over time, I want to invite those fans into becoming emotionally invested in seeing the screenplay produced into a film so that when I launch a crowdfunding campaign, the audience for the film already exists.
The creation of the art—not just the art itself—is a great way to build community. In the digital age, where fantastic new tools pop up every week (e.g., "broadcasting" G+ chats lets anyone be their own talk show host now), all artists should take that lesson to heart and give their fans more reasons to buy by connecting with them in a way only they can do.