The people going after Google (i.e. MPAA) are just as criminal and nefarious as Google, if not more so, and is just using the law as a weapon to beat down what they wrongly believe is hurting their profit margin.
Stop pretending like Google is some malicious evil.
States need to build local film industries the way Austin did and design everything so Hollywood can't take advantage of them (even though they will find a way somehow). It may take a few years to establish a homegrown film community but once it is, it will attract filmmakers and offer a unique voice that isn't filtered by big studio thinking.
Unfortunately, state governments only do these subsidies to brag about getting movie stars to visit their states, and the local filmmakers support it because they all dream of working on big Hollywood movies.
How can a copyright owner prevent fair use? They can go to court and attempt to prevent it, but if the court declares that it is fair use, then the copyright owner can do nothing.
The privilege belongs to the copyright holder, not the fair user. The law grants the copyright holder a privilege (mistakenly called a right, which the way you argue semantics seems to be whole source of the problem) that says even though copying is the most naturally instinctive thing in the world, only the copyright holder may do it except in certain circumstances. Fair use is a restriction on the copyright holder, not the public.
It helps your perspective if you consider that fair use came first.
Before there was copyright law, I could take anything I found in the world and make a copy of it. It was a natural thing to do.
Then along comes copyright law that says "you cannot copy these things without permission," and they called it the right of the creator, but it really infringes on the rights of everyone else that naturally would copy things.
Thankfully it was recognized that giving creators such absolute powers was detrimental to society, and so their powers were restricted to say that in such and such cases, their exclusive right to make copies cannot be enforced. People may make fair use for some purposes just as they could before copyright law came along.